Memories Of Norm Perry, WTAC's Chief Engineer

It takes a lot of people to run a radio station – you need sales people to sell advertising, traffic people to place the advertising on the broadcast schedules, announcers to voice the commercials and do an air shift and it also helps if you have a good chief engineer on staff to make sure that your station stays on the air and sounding good.  Before deregulation hit the broadcast industry – a good chief engineer was as valuable to your radio station as the top rated morning and afternoon drive-time air personalities.  I am lucky to have been able to spend some time and to have known one of Flint and the Tri-Cities’ best chief engineers – the late Norm Perry from WTAC. 

I think of Norm Perry every so often – especially when I’m just goofin’ off on the Internet listening to my favorite Internet radio station or playing a game or two of Sudoku.  Norm Perry died just as computers were coming into being and long before the Internet.  He had a computer chess game that he loved to play and he was beside himself when he would win a game or two against the computer.  I think it was that primal man against machine and man actually beat the machine – thump thump thump the chest – kind of thing. 

I think Norm owned a one of the early Commodore computers, but he had no idea of how advanced that computers would become and how big it would become in homes and businesses around the world.  He was more interested in challenging the computer than to harness it to do things for him.

Norm Perry lived just as Timex started making LCD watches and people were playing Pac-Man and Frogger on Atari game machine.  Imagine what kind of things someone like Norm Perry could do today with computers as powerful as they are today and of the ideas that he could connect with and grow just by harnessing all that the Internet has to offer.

Another thing that I can remember about Norm is that he loved to shop the garage sales.  Norm would check out the pickings – maybe see a television set that didn’t work for fifteen bucks and would end up convincing the owner that it wasn’t worth more than five bucks.  He’d give the person a fiver….take the TV set home….fix it with a turn of a knob or a touch of his soldering gun and get the TV working like it was brand new and sell it for seventy-five bucks. 

The same kind of skills that he used in profiting from garage sales he put to use in his daily job as a chief engineer.  Even though the chief engineer was a valuable person to the existence of a radio station – back when Norm was a chief engineer management at radio stations were pretty tight with a buck and they didn’t really give people like Norm the kind of budget that they needed – so you had to be creative in how you solved problems. 

When Dave Barber came over to WTAC from WTRX to do “Flint Feedback” – Norm was called upon to devise a tape delay so that we could “bleep” anything that needed to be bleeped.  Naturally, a professional tape delay device wasn’t in WTAC’s budget, but you can’t have someone doing a daily talk show and not have some sort of delay device.  Well…it didn’t take long for Norm to access the problem and come up with a solution of a long tape loop between two huge broadcast reel-to-reel players with a “dump” button in Barber’s studio and at console where the producer (yours truly) sat.  It worked and it cost the station next to nothing and it prevented more than a few obscene words from going out over the air.

Norm and I did talk about things other than radio.  At least once a week, we would both venture to the Ponderosa Steak House on Hill Road (no longer there) and feast on that $2.99 lunch special – which was the ground steak patty, baked potato, salad bar and drink.  We could have spent more for lunch – but we loaded up a lot on the salad bar and the rolls and it was enough for us.

During lunch we’d talk about cable television – which was just taking its infant steps.  ESPN existed of only one channel and I remember reading how they were on shaky ground financially as was CNN.  Neither of us had any solutions to how these stations could survive – but we were both intrigued by what they were going to do to survive.

There’s one thing that I will always remember about Norm – and it wasn’t how creative he was in his job or how smart he was – nope – I like to remember Norm as my friend.  I miss those Saturday nights – when Norm would visit me at my apartment on Richfield and Averill carrying a six pack of cold ones that we would enjoy as we watched the fights on HBO.  Neither of us were boxing aficionados, but we knew enough to make watching the fight enjoyable and it gave a chance to just be friends.  Norm….I miss ya!

Fox Broadcasting vs Time Warner Cable: It's All About Money (ours)

There’s a battle going on as I write this entry to this blog between Fox broadcasting and Time-Warner cable. This battle really doesn’t affect me as a DirecTV subscriber and it probably doesn’t affect many of the people who are reading this – but eventually it will – and within the next couple of years.

The battle that’s going on all boils down to money and the money that these two media giants are fighting over will eventually come from you and me – the people who rely on cable companies for our television programming. What is happening in this battle is pretty simple – Fox broadcasting wants cable operators (such as Time-Warner) to pay them for the programming they get when they broadcast a Fox broadcasting owned and operated station (which the cable company is pretty much forced into carrying on their system due to FCC must-carry rules). Here’s the big rub in the battle that’s going on -- Fox Broadcasting is asking the cable companies to pay them around a dollar per subscriber – which is more than the amount of money that cable systems have to pay each month for such cable channels as USA, TNT, TBS, Lifetime, CNN, Fox News, etc.

What’s going to happen in this little battle between these two media giants is simple – they’ll reach an agreement and Fox is going to get their financial coffers filled with a nice sum of change by the cable-satellite companies. The people who own ABC, CBS, the CW, Univision, and NBC are going to see all the money that Fox is reaping from this agreement and they’re going to go to the cable-satellite companies and ask for their piece of the pie. The cable-satellite companies will pay, but they still want to make the big bucks – so – they’ll hike up the rates that they charge us for the programming we receive – and that’s where this whole deal sucks.

Many of our favorite cable channels are owned by the big networks:

NBC owns the Weather Channel, USA Network, Bravo, MSNBC, SciFi, Oxygen

CBS owns: MTV, VH1, Comedy Central, Nickelodeon, TVLand, and BET

ABC owns: ABC Family, Disney Channel, Lifetime, Lifetime Movie Network, ABC Soap Net and ESPN, ESPN2, ESPN Classic

Fox owns: Fox News, Fox Business, FX, Fox Reality, Fox Movie Channel, Fox Sports Channels around the country and they have an interest in other cable channels such as The Big 10 Network and National Geographic.

ABC and NBC jointly own A&E (and if I’m not mistaken – the Biography Channel)

Looking at all of these cable channels – these four companies alone get a good hunk of money from each and every one of us each month and now they want their broadcast signals to get paid the same at their cable counterparts. Well, it’s time that we said, ‘ENOUGH IS ENOUGH!!’

It is a fact that of all of the monthly programming fees that cable and satellite companies pay – ESPN leads the pack in what they charge per subscriber. ESPN will justify their huge fees by saying that the major league sports packages that they carry cost a lot of money and somebody has to pay for it…so because ESPN is a basic cable channel (and they make sure they’re a basic cable channel) everyone who subscribes to basic cable pays for ESPN whether they watch it or not. It doesn’t sound fair to me -- but who are we – we’re just the consumer, right?

It wasn’t that long ago that a typical cable bill was somewhere around forty dollars a month and that amount included a pay cable channel such as HBO or Showtime. America’s cable-satellite companies knew that forty dollars a month was a breaking point for the customers and they did their best to stay as close to forty dollars as possible…but not anymore. I can’t tell you what the average cable rate is these days – but I know that each month I’m paying nearly seventy-three dollars – and most of the time all that I get are half-hour infomercials airing on one of the basic channels that I’m supposedly paying big bucks to be entertained by and then there are the round the clock shopping channels. It’s like the Bruce Springsteen song – “fifty-seven channels and nothing on.”

But, let me get back to this battle between Fox and Time-Warner cable and address the both of them. To Fox – if you want to get paid the same as your cable counterparts – allow the cable companies to 1) insert their own commercials in your over-the-air programming like they do on the basic cable channels that they pay for (and you own) that might prevent the cable-satellite program provider from hiking their rates , and 2) allow cable and satellite companies the right to sell your programming ala carte to their customers I can understand that everyone wants to make a buck – but why should I have to pay for something I never watch and could care less about. Hey, I don’t mind paying for your Fox broadcast signal – but why should I have to pay for Fox News when I don’t watch it? It makes sense to me, but I’m sure that Fox doesn’t see it that way.

Don’t say I didn’t warn you. Look for your monthly cable and/satellite bill to go up because Fox wants to charge you for NFL football, NASCAR, House and American Idol whether you watch them or not. And the bad thing is – it’s only going to get worse. Looking to be entertained? Buy a book – it’s a lot cheaper.